27 Nov Highlights of Sapphire Now 2018
The customer in the center of the business
As every year, we participated in SAPPHIRE NOW 2018, the main event for the dissemination of SAP and the partners that collaborate with the brand. Excellent opportunity to connect with customers and keep updating in the state of the art, evolution and projection of SAP products, towards intelligent and innovative business models, products and services.
C / 4 HANA
One of the most significant changes we saw in SAPPHIRE related to our specific market niche, is the change of name of Hybris by C / 4 HANA, getting closer to the rest of the products of the family of the German firm. The focus does not change, but it is closer to the main objective that is to put the client in the center of the business and focus on the user experience (Customer Experience). Bill McDermott, CEO of SAP, uses the concept “Single View of the Customer.” Alex Atzberger is the new president of SAP Customer Experience and C / 4HANA who will carry out the entire new fourth generation CRM initiative.
Having completed the acquisition of leading Hybris market companies, such as Gigya, CallidusCloud and CoreSystems, SAP now connects solutions to support all front-line functions, such as consumer data protection, marketing, commerce, sales and customer service. client.
Its four fundamental pillars remain: Marketing, Commerce, Sales and Service. Callidys Cloud is integrated to Sales Cloud, CoreSystems will enhance Service Cloud, and Gigya supports Customer Data Cloud.
SAP Cloud PlatformThe provider also announced that the SAP Cloud Platform, better known as “SCP”, was made available on Google Cloud Platform and Microsoft Azure, along with Amazon Web Services (AWS).It was announced that there is an intention to launch the SAP Cloud Platform, a private edition, in IBM Cloud as a private cloud implementation, aimed at clients in regulated industries such as banking, health and transportation, as well as those who handle confidential data. The objective? Have the “flexibility, speed and agility to innovate without endangering security and control”.
PYXIS AS SAP VALUE ADDED RESELLER AND PROFESSIONAL SERVICE PARTNER
“Once again, we find in this event the possibility of generating collaboration opportunities with our clients and of adding value with our skills matrix,” explains Alejandro Dupont, Pyxis Commercial Manager for Latin America.
Within our service matrix, the implementations in Hybris Commerce B2C, B2B and B2B2C and Marketing stand out. We also have our area of mobile app development, infrastructure, Social Listening, Machine Learning, Artificial Intelligence and with our outstanding ChatBot called Be-Bot, whose latest implementations make us feel proud and confident in the potential of the product. Soon we will use this experience in the framework of the SAP Leonardo Machine Learning portfolio.
We currently work with clients in the United States, Mexico, Peru, Colombia, Chile and Argentina, among other countries, so they can take full advantage of these tools. “It is necessary to bear in mind that they are the number 1 tools in the market and as such they require specialized partners that know them very well in order to make the most of them”, explains Alejandro.
Pyxis comes from the “open world” and with experience in agile technologies that are essential to be able to successfully carry out projects of this type. In addition, we have more than 6 years of experience working with Hybris Commerce, which allows us to know the tool “to the right and the other way around”.On the marketing side, after 2 years of team training, we already have our first successful experiences, working directly with the final clients and delivering, in addition to the installed and operating tool, the necessary advice to carry out the strategy Marketing successfully.Pyxis has more than 200 employees in its team, it has delivery centers in Montevideo (Uruguay) and Medellin (Colombia), and has presence in New York (United States), Mexico and Santiago de Chile.